Swiss coffee paste in a tube. The kind of thing you'd want on a frozen morning at five thousand meters, when your hands are too cold to work a French press and the day ahead demands clarity. The product existed. The visuals didn't. No Normal Coffee was weeks from launching their crowdfunding campaign. We built their visual foundation. A hero film, social content, product photography, lifestyle shots. Everything shot in natural light, focused on the moment the product was designed for: that first sip of coffee when you're already halfway up the trail. The best frames became limited edition prints. Gallery archival prints on museum-grade cotton paper, numbered and signed. Backers could add them to their pledge. Actual art from the campaign that funded the company. The assets dropped directly into their campaign. Those images became the company's visual language. They appear on the website now, in press materials, across retail presentations. One production shoot, structured to carry the brand forward.
Client – nonormal
Concept & art direction –
Mathyas Kurmann
DoP – Oliver Schmocker
Production – Studio Canapé