A limited-edition soap. Wermut Negroni, bergamot and bitter orange, the kind of scent that belongs in a Parisian hotel bathroom at three in the afternoon when light cuts through shuttered windows. Soeder needed visuals for the launch. Product shots, lifestyle imagery, something that worked in a department store and in a press release. We shot at Hôtel Amour in Paris and on the shelves at Le Bon Marché. Close-ups of the soap itself, wider frames in the hotel suites, the product in context where people would actually use it. Clean light. Minimal staging. Everything aligned with Soeder's aesthetic—that Swiss restraint that doesn't announce itself. The images run across their website, in press materials, in-store displays. One shoot, two locations, built to work everywhere the product appears.
Client – Soeder & Hotel Amour
Concept & art direction – Mathyas Kurmann
Featured – Superfuture.com